Wine bar project Essay Example | Topics and Well Written Essays - 2250 words

Wine bar project - Essay Example The market survey and customer interviews that have been conducted provided the most important data needed for this business plan. The written plan highlights the executive overview of the marketing strategies to be adopted in order to increase the market feasibility of wine trading. The quality of the product and the strategies for the business are very crucial in the growth of any business. According to Marry-Colleen Tinney, â€Å"Wine consumers in the Unites States are evolving. Unlike in decades past, consumers’ today are more comfortable with wine as an every day luxury, are more confident with their choices and are willing to explore the category more fully than ever before. The more you bring up different options, the more consumers are going to make them a part of their purchasing decisions. Within the past five years the wine occasion has become more casual as consumers are enjoying wine as part of every day life.† (Tinney, 2007). The customers have the habit of experimenting with the varieties of wine and new products in the market. The National Restaurant Association reports â€Å"that 46 percent of adults patronize an eating establishment on typical day, resulting in approximately 50 billion meals eaten out nationwide.† (Suffolk County Department of Health Services). As the retail price of imported wines has dropped, perceptions of wine h ave changed from solely for special occasions to more daily consumption habits. This has driven an increasing consumer consciousness of price and quality and overall education about wine. By utilizing this opportunity wine bar with catering service will successfully operate in Suffolk County. After locating the premises of choice, it is crucial to obtain permits and license from health authorities and New York State Liquor authority before opening a Wine Bar in Suffolk