Wine bar project Essay Example | Topics and Well Written Essays - 2250 words

Wine bar project - Essay Example The market survey and customer interviews that have been conducted provided the most important data needed for this business plan. The written plan highlights the executive overview of the marketing strategies to be adopted in order to increase the market feasibility of wine trading. The quality of the product and the strategies for the business are very crucial in the growth of any business. According to Marry-Colleen Tinney, â€Å"Wine consumers in the Unites States are evolving. Unlike in decades past, consumers’ today are more comfortable with wine as an every day luxury, are more confident with their choices and are willing to explore the category more fully than ever before. The more you bring up different options, the more consumers are going to make them a part of their purchasing decisions. Within the past five years the wine occasion has become more casual as consumers are enjoying wine as part of every day life.† (Tinney, 2007). The customers have the habit of experimenting with the varieties of wine and new products in the market. The National Restaurant Association reports â€Å"that 46 percent of adults patronize an eating establishment on typical day, resulting in approximately 50 billion meals eaten out nationwide.† (Suffolk County Department of Health Services). As the retail price of imported wines has dropped, perceptions of wine h ave changed from solely for special occasions to more daily consumption habits. This has driven an increasing consumer consciousness of price and quality and overall education about wine. By utilizing this opportunity wine bar with catering service will successfully operate in Suffolk County. After locating the premises of choice, it is crucial to obtain permits and license from health authorities and New York State Liquor authority before opening a Wine Bar in Suffolk

How the Field of Business Has Been Impacted by Social Networking Research Paper

How the Field of Business Has Been Impacted by Social Networking - Research Paper Example The research focuses on the companies’ increasing their market segment presence by sending messages that will encourage members of the social networking sites to buy the company’s products and services. The field of business has been impacted by social networking. The research focuses on riding the bandwagon by offering the company’s products on the social networking sites. The company communicates with current and prospective clients to persuade them to buy the company’s products and services by joining the innovative social networking groups. The field of business has been innovatively and creatively impacted by social networking in the area of increasing the company’s advertising exposure to generate more prospective customers. Innovation is very important. Innovation ensures the company’s presence and even leadership in the same market segment. Innovation can creatively persuade the current and prospective clients to prioritize the compan y’s products and services over the competitors’ product lines. Innovation creates demand for the company’s products and services. In terms of changing the field, social networking is the new innovative development in terms of communication tool. People spend more time visiting social networking sites to buy their needs and wants to compare to visiting physical stores. Many companies advertise their products on the social networking sites to generate more clients (global in nature). The use of online selling has innovatively changed the faces of buying and selling in our current market environment. The field of business has been strongly impacted by the change in lifestyle and society to have more focus on social networking. The social networking sites allow advertising at minimal cost. Small businesses can have a better playing field in terms of marketing their products and services.